Victoria’s Secret Partners with AAMU Alumnus, Black-Owned Bridgeforth Farms
Written By Alabama A&M University Victoria’s Secret & Co. has recently embarked on a first-of-its-kind initiative to advance diverse suppliers and responsible sourcing. In a departure from fashion industry standards, the global clothing and beauty brand now purchases cotton directly from four Alabama family farms – one Black-owned, and three women-owned. The initiative eliminates intermediaries to ensure farmers receive all proceeds from their crops which in turn supports their land and communities. Alabama A&M alumnus Billy Bridgeforth and his family-run Bridgeforth Farms in Tanner, Alabama are helping break down barriers as one of the project’s partners. Bridgeforth Farms holds over 10,000 acres of land across four The post Victoria’s Secret Partners with AAMU Alumnus, Black-Owned Bridgeforth Farms appeared first on HBCU News.
Written By Alabama A&M University Victoria’s Secret & Co. has recently embarked on a first-of-its-kind initiative to advance diverse suppliers and responsible sourcing. In a departure from fashion industry standards, the global clothing and beauty brand now purchases cotton directly from four Alabama family farms – one Black-owned, and three women-owned. The initiative eliminates intermediaries to ensure farmers receive all proceeds from their crops which in turn supports their land and communities. Alabama A&M alumnus Billy Bridgeforth and his family-run Bridgeforth Farms in Tanner, Alabama are helping break down barriers as one of the project’s partners. Bridgeforth Farms holds over 10,000 acres of land across four
The post Victoria’s Secret Partners with AAMU Alumnus, Black-Owned Bridgeforth Farms appeared first on HBCU News.
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